The Great Mid-Century Deception | Unraveling the Baby Boom and Those Funky '50s Families

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Goal for publication: June 2027.

HISTORY.

There’s so much we didn’t know.

Since the end of World War II, the story we’ve heard about the Baby Boom is that it was a result of a "culture shift" that focused on families after soldiers returned home the era’s economy started thriving.

When Betty Friedan broke women’s domestic trance in 1963 with the release of The Feminine Mystique, millions of readers cheered her effort to identify culprits behind “the problem that has no name”—those who narrowed women's role within those same families.

But both of these narratives have been stunningly incomplete. This book will reveal the glaringly overlooked truths behind the birth of more than 76 million babies and the reason why their families—particularly Mother—seemed oddly flawless.

Cover to The Great MId-Century Deception, which tells the real story behind the Baby Boom and the "Feminine Mystique"

Questions answered

Was there more happening during World War II than we knew?

What really inspired the Baby Boom?

Why were the families of the 1950s so "perfect"?

Why did the Baby Boom end so abruptly?

Why Choose Us

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Beyond the book

Discover More Deceptions.

Really bad ‘science’

Eugenics wasn’t the only theory that proved to be deadly. In the Soviet Union, faith in the Lamarckian theory of heredity, while it had been denounced elsewhere, created decades of famine in the mid-20th century. Turns out, crops don’t simply acquire characteristics.

Eugenics in the Gym

In many eugenicists’ minds, being strong and healthy was a matter of national pride and a reflection of good genes, especially if you were male. Read about the influence eugenics had on physical education, including your own high school physical-education class.

Quite an Impression!

Until the first couple of decades of the 20th century, people believed babies were physically affected by a mother’s experiences or emotions. The belief in maternal impressions was also called pre-natal culture or “marking,” and it annoyed eugenicists.